60 Online Store Name Ideas For Your Business

The name you choose for your online store can be a powerful tool for attracting customers and establishing your brand. A memorable, well-chosen name makes it easier for potential buyers to find and recognize you, while also helping your brand carve out its unique space in the market.

As an entrepreneur launching an ecommerce business, odds are you’re juggling a lot of priorities. From refining your business concept and identifying your target audience to selecting your product lineup, the to-do list can seem endless. With so much on your plate, coming up with a catchy, unique name for your shop might feel like yet another challenge—especially when it feels like all the good store names are already taken.

But don’t worry—we’ve got you covered. Whether you’re just starting out or you’re looking to rebrand, this guide will help you choose the perfect name for your online store, including the best store name generators, a list of 60 business name examples, and brainstorming tips to help you find the perfect name.

60 online store name ideas for your brand

Ready to get those creative juices flowing? Browse through our list of brandable business names for a dose of inspiration. Remember, these are meant to spark ideas—feel free to tweak, combine, or use them as jumping-off points for your own unique creations.

Cool and hipster online store name ideas

• Blue Mountain Shop
• Vintage Online
• Minimap
• Citadel
• Maximo Shop
• Resonance
• East End Shop
• Futura Shop
• Park City Shop
• Blackbird

Cool homeware and lifestyle online shop name ideas

• StoreHook
• Décor Store
• Shophouse
• Discovers
• Offmarket
• Seaside Shop
• Merchant Aisle
• New Life
• Harbour Shop
• Shop West

Food and beverage online store name ideas

• Takeaway
• Krispy
• Boxies
• Snackish
• Orderdine
• Bevbox
• Online Brewing
• Mealprepper
• Tasteful
• Lunchon

Trendy online store names

• Red Sky Online
• Isogoods
• Playraid
• Pressbox
• Peregrine
• Blue Star
• Condor
• Recorner
• Stoles
• Bowies

Stylish fashion and clothing store name ideas

• Prism Fashion
• Cadence Fashion
• Fashion Addict
• New Vision Clothing
• Maxima Clothing
• My Clothing
• UpTrend
• Rummage
• Thrift
• Leisurewear

Beauty and cosmetics online store name ideas

• Handsome.ly
• Glamful
• Retina Online
• Opulera
• Sienna
• Ornate
• Sleeki
• ClearLuxe
• New Way
• Defiant

The best online store name generator to kickstart your creativity

Coming up with the perfect name for your online store can be a challenge, but you don’t have to do it alone. Name generators can be a fantastic tool to jumpstart your brainstorming process.

Shopify offers a powerful, free business name generator that can help you discover potential online shop names in seconds. Here’s why it’s a great choice:

• Quick results: Get ideas in less than 10 seconds.
• Industry-specific suggestions: Browse names tailored to clothing, fashion, jewelry, crafts, and more.
• AI-powered: Uses artificial intelligence to generate names that match your prompt.
• Domain availability check: Easily see if your chosen name is available as a domain, and register a domain name in seconds.
• One-click domain registration: Secure your domain name in just a few clicks.

How to Use Shopify’s Name Generator:

1. Enter a keyword related to your business.
2. Click “Generate names.”
3. Browse through thousands of auto-generated name ideas.
4. Find options ranging from clever to modern, pragmatic to classic, to help you build your brand.

Pro Tip: Get specific with your prompts for more targeted results. For example, if you’re starting a jewelry business, try a prompt like “A line of jewelry products that don’t tarnish in water.” You might get creative suggestions like:

• Splash Safe
• Reflect Aqua
• Shimmer Dive
• Shine Splash
• Twinkle Tide

The beauty of using a name generator is that it can help you break through creative blocks and consider options you might not have thought of on your own. Even if you don’t use one of the suggested names directly, they can spark new ideas and directions for your brainstorming.

Remember, while name generators are a great starting point, the final decision should always be yours. Use these tools to inspire and guide you, but trust your instincts and knowledge of your brand to make the ultimate choice.

9 expert tips for crafting a winning name for your online store

Your ecommerce business name is more than just a label—it’s a crucial asset that can drive your success as an online entrepreneur. As brand strategist Marty Neumeier writes in The Brand Gap: 

“The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions … n workarounds and lost income over the lifetime of the brand.”

To help you find that perfect, catchy and memorable name for your online store, consider these expert tips:

1. Keep it short and sweet

A concise, snappy name offers multiple benefits:

• It’s easy to remember.
• It’s simple to pronounce.
• It fits neatly in your store’s homepage header.

While finding a good short name can be challenging in today’s crowded market, there’s still plenty of room for creativity. Try these strategies:

• Combine short words: Experiment with rhymes or alliteration (e.g., “Snack Shack”).
• Invent or tweak a word: Take inspiration from tech giants like Google, Zoom, or Shopify.
• Use a personal touch: Consider a nickname, pet name, or even your own name to create a relatable brand.

2. Stand out from the crowd

Conduct thorough market research to understand your competitors’ naming conventions, then aim for something distinctly different. The goal is to reflect your niche and products without mimicking your rivals. Remember, to truly stand out, you need to zag when others zig.

For instance, if you’re in the electronics space, avoid overused terms like “electronics,” “technology,” or “future.” Instead, think creatively to carve out your unique identity.

3. Plan your online presence and domain

Once you’ve brainstormed potential names, check domain availability. While a .com is ideal, don’t let the hunt for the perfect domain halt your progress. Consider these options:

• Explore alternative top-level domains (TLDs) like .store or .shop.
• Use creative modifiers (e.g., Shop[YourBrand].com, Get[YourProduct].com).
• Check availability on major ecommerce platforms and social media sites.

Remember, a custom domain is essential for a professional online store, but a great user experience trumps having the “perfect” TLD.

Don’t worry if your ideal .com domain name isn’t available—alternative top-level domains (TLDs) are becoming increasingly popular and recognized by customers. While a .com domain has its advantages, a high-quality site with excellent user experience matters more than your TLD. In fact, a unique domain can help you stand out in a crowded market.

Take the Shopify store Tattly, for example. It initially launched with a .ly domain (tatt.ly) before acquiring its desired tattly.com address.

Consider these alternative TLDs:

• .store
• .shop
• Product-based TLDs (e.g., .shoes, .art)
• Brand name-based TLDs

Or try these domain modifiers:

• [YourBrand][Main Product].com
• Shop[YourBrand].com
• Get[YourProduct].com
• [YourBrand]co.com
• [YourBrand][Industry].com
• [Verb][YourBrand].com
• [My/Your][YourBrand].com

5. Be original

Ensure you’re legally permitted to use your chosen business name. For store owners in the US, start by checking the United States Patent and Trademark Office’s free database. While it can be challenging to navigate, it’s an essential step.

Remember, the US lacks a centralized national register, so trademarks can exist in other countries or individual states. Canadian entrepreneurs can use the Canadian Intellectual Property Office website for trademark searches, though it’s also not always straightforward.

After confirming availability, search for your potential store names on Google or Bing. Consider your chances of ranking on the first page—generic names often struggle to achieve high rankings.

Don’t forget to check name availability on key social media platforms like X, Facebook, and Instagram.

6. Find new inspiration

If you’re stuck for name ideas, try exploring different themes. Consider names that evoke nostalgia or tap into current trends. Other languages can be a rich source of inspiration too.

Keep your mind open to unexpected sources of inspiration. Pay attention to conversations around you, observe your surroundings, and even reflect on your own expressions and mannerisms.

Once you’ve come up with a list of ideas, you’ll need to go back and sort through them to find the top contenders. Consider organizing your list using word banks or categorizing them based on theme. This could also help spark some fresh ideas post-brainstorm.

💡 Check out these additional tips for naming your LLC or company.

7. Long-term scalability

Your store name is a long-term commitment. While you can adjust your products, visual identity, and target audience over time, your brand name should remain consistent to build recognition.

When choosing a name, consider its future relevance as your company grows. For instance, a name like “Little Plant Shop” might seem charming initially, but it could limit perception of your business size and scale. Opting for less restrictive descriptors like “luxury” or specific product types (e.g., “cactus”) allows more room for growth.

8. Consider your target audience

Your brand name is often the first point of contact between your business and potential customers. Use it as an opportunity to subtly communicate your identity and values.

Spacegoods offers an excellent example of this principle in action. As a seller of mushroom and adaptogen-infused coffee, its name cleverly hints at products beyond conventional coffee. The word “space” appeals to its more spiritually inclined target audience, while “goods” leaves room for expansion beyond coffee products.

This strategic naming has allowed Spacegoods to diversify into gummies, supplements, and accessories without being constrained by its original product line. It’s a prime example of how a well-chosen name can support long-term business growth and evolution. 

9. Test your name

Before finalizing your online store name, gather feedback from various sources. Conduct focus groups with representatives of your target market, seek honest opinions from friends and family (ideally those who weren’t involved in brainstorming), and survey potential customers to see which name ideas resonate most.

Go beyond verbal feedback by experimenting with visual elements. Create mock-ups of product packaging and marketing materials to see how your name looks in practice. This can help you and others better envision the brand’s real-world appeal. Consider running small A/B tests with landing pages if you’re deciding between two strong contenders.

💡 Once you’ve settled on a great name for your online store, check out our curated list of ecommerce website design examples for inspiration on what your shop could look like.

Get inspired: 8 great existing online store names

The best ecommerce sites share a common trait: a memorable, impactful store name. Let’s explore eight standout examples from Shopify merchants to spark your creativity.

1. Pot Gang

Shopify merchant Pot Gang offers gardening subscription boxes that let customers grow fruits and vegetables at home. Its playful name, appealing to Millennials and Gen Z, sparks curiosity and conversation. The ambiguity of “pot” gets people talking and remembering the brand.

2. Death Wish Coffee

With a name like Death Wish Coffee, you know you’re in for an intense caffeine experience. This brand name sets clear expectations and perfectly aligns with its website copy and marketing, daring customers to test if the product lives up to its bold promise.

3. Cotopaxi

Cotopaxi, an outdoor gear retailer, borrows its name from a sacred, active volcano in Ecuador’s Andes Mountains. By choosing a name with significance to outdoor adventurers, Cotopaxi creates an immediate connection with its target audience. It even shares the story behind its name on its website, adding depth to their brand narrative.

4. Fuego Box

In the thriving subscription box market, many popular brands include “box” in their name (think BarkBox or Birchbox). Hot sauce brand Fuego Box puts a spicy spin on this convention, combining the Spanish word for fire (“fuego”) with “box” to create a name that’s both familiar and intriguing for hot sauce enthusiasts.

5. Conquest Maps

Conquest Maps specializes in unique, beautiful pin board maps popular among travel enthusiasts. Its name cleverly combines its product (maps) with a descriptor that encapsulates the journey and adventure its customers seek to commemorate. “Conquest” implies a triumphant journey, perfectly aligning its brand identity with its customers’ desire to showcase their travels.

6. Star Cadet

Star Cadet’s journey demonstrates how a brand name can evolve with a business. Previously known as Olan Rogers Supply (after its founders), the company rebranded to Star Cadet to better represent its current screen-printed clothing line and future production aspirations. This name change illustrates how a well-chosen name can support a brand’s growth and changing identity.

7. Storq

Storq, which caters to pregnant women and new mothers, puts a unique spin on the word “stork”—traditionally associated with childbirth. This clever play on spelling creates a memorable brand name that’s relevant to its audience. The distinctive “q” also offers opportunities for creative branding and design elements.

8. United By Blue

United By Blue is more than just an outdoor product retailer; it’s a movement dedicated to sustainability and protecting Earth’s waterways. Its name perfectly captures this mission, emphasizing the sense of community among customers who share the brand’s passion for oceans, rivers, and lakes. It’s a prime example of how a brand name can communicate values and foster customer loyalty.

What’s in a brand name?

Finding the right ecommerce business name can feel like a daunting task. But it’s crucial to put time and thought into naming your store. That’s how customers will come to know, recognize, and talk about you. If the name’s too difficult to remember, you’re missing out on word-of-mouth marketing.